Observers say Americans want more choices and fresh food when (choose) where and what to eat.This trend is one reason why the fast food restaurant McDonald's has struggled financially.
McDonald's is one of the bestknown (restaurant) in the U．S.and even around the world, these days the company leaders are seeing numbers they probably do not like.In the last quarter of last year, McDonald's income dropped by about $300 million.The January earnings report brought more bad news.Worldwide sales dropped for the (eight) month in a row and even more than expected.
McDonald's is (work) hard to get their customers back.In January, the company ran an advertisement during the Super Bowl.The football game is the most watched TV event every year in the U.S. McDonald's has wanted (reach) those viewers.
Shake Shack is new kind of restaurant becoming popular in the U．S.The restaurants are not “fast food”．They are known as “fast casual”．When McDonald's is struggling to get their customers back, Shake Shack is doing well (financial)．The New Yorkbased burger chain had a very (success) IPO, or Initial Public Offerings, of shares at the end of January. its first day of trading, Shake Shack went from $21 a share to just under $46 a share.
Shake Shack's a quality hamburger.It's fast food, but not “fast food” food.Being part of the “fast casual” trend has helped Shake Shack.
