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Having worked for more than a decade in finance in the oil industry in Canada, Tori Fahey found herself wanting more from life. But it wasn't through desperation that her circumstances changed: "I didn't get fed up and storm off, nothing like that; it was curiosity about other interests and wanting to experience something new."
Fahey left her job and completed an MBA before setting up a move to New York to begin a degree. However, the opportunity of an open year between the MBA and the degree came up, and as a keen touring cyclist, Fahey realised that a much dreamed-about adventure was now becoming a possibility: "The ride in Africa had been on my fantasy list. It was a moment when I realised that I could do anything, so I should."
Fahey rode across Africa, a 7,500-mile trip that took four months. The whole experience had a life-changing impact. Fahey said: "Bicycles provide a literal freedom. You don't allow yourself to feel like that in everyday life because there are so many distractions. But when you' re out on the bike and there's nothing else, you' re really free to experience what life is."
Post-degree Fahey worked on projects with the UNDP(United Nations Development Project) in Montenegro with the aim of bringing investment to rural communities.
It was while working on these projects that the seeds were sown for the next new investment. "It was through my trip across Africa that I discovered pannier and rack systems inconvenient and I was never going to use them again." Little did she know this would lead her to start up her own company.
In 2013, Apidura was born, producing storage solutions for people looking to travel the world by bike, race across continents and carry all they need to do so. It's now a successful global brand, but Fahey remains reflective about what else the company can do for people.
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